Concepts and Critical Thinking.

1. Logos, Pathos, Ethos. Logic, Emotion, Status of Speaker. Aristotle and fundamentals of persuasion.

2. Home based business as an adjunct to a career in progress. A talent pool exists to exploit within the educated and ambitious rank and file. Plus other groups of course.

3. The H.B.B. is the real product. The said product is a means to an end. It has to be there to legitimize the process of P+D+C. When the purchase of a product transforms a consumer into a distributer then that transaction is a franchising activity and the marketing channel grows.

4. I see this as a pure B2B transaction. A free market economy activity in a pure form.

5. Jeffrey Moore's book Crossing The Chasm discusses the division of consumers into groups. I believe that applies to my goals here. The diffusion of innovations and unique marketing methods are two sides of one coin in my view. This activity is for innovators and early adopters and that makes sense to me. I was working for Ross Perot's EDS corporation in 1981 when the IBM PC'S came to the Data Center. Only later to become a commodity item with slim margins. Crossing the Chasm and going vertical is not always good business. Go big or go home? Not here. Wikipedia has a respectable page on diffusion of innovation called Crossing the Chasm.

6. I will not be using an inflated Gorilla on a roof. I will not put things on sale (the illusion of a good deal). Or use impulse or fear tactics. No one within the organization will be making 432 times the average workers salary as we see in many of our corporations. No such thing as long term debt burdens.